Content Creator
24.11.18

7 Ways to Make Sure Your Content Gets Seen as a Content Creator



Do you regularly create content and then wonder, what’s next?

Don’t let your next blog post, podcast or design die on your desktop.  Get it in the hands of the people who will experience a life change from it.

Watch the video below to see a summary of the tips on what to do before and after you create a piece of content to give it life and to give it wings to fly.

Within the Digital Discipleship ecosystem, we have content creators, content distributors and content engagers.

This post is designed to encourage our content creators, however, content distributors and engagers – listen up!  There’s some important information in this article for you as well!  It’s only with your involvement and cooperation that the system works and that the gospel of Jesus Christ gets spread most effectively.

Who is a content creator?

A content creator is anyone who sits down to a blank sheet of paper, a blank memory card, a blank canvas, a blank track, an awaiting camera, a live mic, a stage, a podium or a set of pencils and creates something out of nothing.

If you work for the church, you may create Bible studies, videos for your ministry, a poster, an event or even a recorded sermon.  Many of the principles we’ll discuss will apply to you as well so stay tuned!

God the Creator

The act of creation is closely aligned with the first time we encounter God in the Bible.

When we meet Him in Genesis 1:1, He is creating.  We find Him in the Garden of Eden, and He’s in His element.  His medium is His word.  As He speaks elements, plants, water, light, animals, and solar systems come into existence.

As content creators, creating isn’t so seamless for us.  When we sit down to create, the work is often long, tedious and sometimes boring. The revisions, retakes and do-overs are enough to make you want to give up.

But you don’t.

You keep striving, pushing forward, honing your craft and revising.  You struggle with the choice of words until the turn of phrase is just right.  You work on the video, adjust lighting and sound, perfect the script and edit.

And then, you go live or you hit the “Send” button or you press “Post”.

And then you wait.

Waiting can be a long and nail-biting experience.

How can you give your content life?  How can you make sure it sees the light of day and gets into the hands of the people who need it?  How can you make sure the ideas you have for life change make it to the people who need to experience a life change?

7 ways to make sure your content gets in the hands of the people who need to see it

1. Solve a problem

Sometimes when we create, we start from our moment of inspiration.  We get an idea for an article or a song plays over and over in our mind and we start creating.  We fall in love with our writing.  We read our favourite paragraph over and over or listen to the best part of the podcast and then we put it out into the world.

If you want as many people as possible to read your blog or enjoy your work, start with them in mind.  Think about their needs.  Think of a problem they have.  Make that your point of inspiration.  Think about what people are struggling with and they’ll be more likely to engage with your content.

2. Ask yourself, what need, problem or question does my piece address

You may have read the first point and felt a bit disappointed because you’ve already created a piece of content and you came to this post hoping to learn how to give it life.  Don’t despair, there’s still hope for your creation.

If you’ve already created a piece of content, step back and look at it with a fresh set of eyes.  Think of a person who the piece or podcast would help.  What need does it serve?  What question does it answer?  What problem does it solve?  As you think through these questions, grab a piece of paper and make a list of the types of problems, needs and questions it addresses.

If you can’t think objectively about it, get an honest friend to help you figure it out.  As you’re choosing this friend, make sure they’re honest and kind.  While you want to hear the truth, it’s best if the truth is doused in love.  You don’t want to get discouraged in the process.

3. Answer the question, what characteristics does the person who has the need, question or problem have

As you identify needs, problems and questions, start thinking of the characteristics of the people who would have these needs, questions or problems.  What do they have in common?

As you thinking this, you may start developing a picture in your mind of who your creation would speak to.  Note this down as well.  Write down the people your creation will speak to.  Who are they?  What are they like?  Take as many notes as possible.

4. Understand where your reader is hanging out online

Now that you’ve identified the people, ask yourself, where are they hanging out?  Do they have a forum online?  Do I know a group of these people who I can send this piece out to?

If you make a video on how to deal with your singleness as a Christian woman, can you contact the Christian singles ministry at your church?  Perhaps they have a network of people who might benefit from what you’ve created.

There are many groups on Facebook and on other online forums.  If you can figure out where they are, there may be a place where you can find people who would benefit from what you have to share.

5. Start contacting your target audience one-by-one

As you identify your audience, you don’t have to address them in a group setting.  Individual contact can be just as useful.  Start contacting them one by one.  While this may be a tedious process, the more you start building these connections now, the easier it will be for you to get future connections out there.

6. Start collaborating

Collaboration is key in the online space, especially as a content creator.

While most of this blog post has referenced bloggers and podcasters, there is a myriad of content creators.

If you are a photographer, graphic designer or videographer, you may find collaboration to be key to getting your work seen.  You may ask yourself if there’s a creator whose work would complement yours.  Think of some of the ministries whose work you really admire.  Is there a way for you to work collectively with them.  How can you support what they’re doing and in turn receive support for what you’re doing?

7. Next time you create, start with a need

If you’re starting with a blank sheet of paper, an empty canvas or a blank memory card, challenge yourself to think of the needs of the person you’re trying to reach.  Ask yourself what problem they’re struggling with, what issue they have and what question they’re trying to answer.  Use that as your point of inspiration and see where it leads you in the creation process!

If you’re looking for more ideas or you want to know how to take your ministry to the next level in the digital space, contact us at digital disciples {at} adventist.org.au.